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How to Succeed at Building Your Own Product in 2014

How to Succeed at Building Your Own Product in 2014

When you’re trying to build your own product, it’s easy to get in a rut. Stuff happens, and it affects your momentum: failed launches, procrastination, fear, not knowing where to start… all these things take their toll. But 2014 is a new year. The new year is the perfect time to renew your energy, and actually launch something. Here’s a framework for helping you succeed with your own product start... »

Are App Developers Enabled Enough in the Internet of Things Era?

Are App Developers Enabled Enough in the Internet of Things Era?

“The world of smart devices is dazzling, the potential is there but what’s holding us back isn’t technology but our ability to know what to do with it.” – Scott Jenson At the time of this writing, this article titled “50 things you didn’t know your iPhone could do” had hit 55k Facebook likes and is getting a crazy amount of shares. Considering the time people have had to learn about what their sma... »

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How to Optimize and Properly Use Images in Marketing Emails

How to Optimize and Properly Use Images in Marketing Emails

Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone’s inbox? Here are some super-effective ways to get your audience to straighten up in their seats and pay attention to what your brand is saying. 1. If at first you don’t succeed… test, test, and try testing again The on... »

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

Filtered photos may be all the rage in the past, but you can’t deny the undying popularity of GIFs. In case you haven’t been on the Internet for the past two years, the Graphics Interchange Format – or GIF, for short – is a file format comprised of a series of photos strung together and looped to create the appearance of animation. It’s a phenomenon that have inspired things like Vine and Instagra... »

How to Design Banner Ads that People Actually Want to Click

How to Design Banner Ads that People Actually Want to Click

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to flash sales. Recently, the proliferation of behavior based marketing tactics in web advertising means that the banner ads that are popping up are creepily accurate representations of your browser histor... »

What Salary Does the Founder of Your Favorite Startup Get? Probably Not a Very High One

What Salary Does the Founder of Your Favorite Startup Get? Probably Not a Very High One

If you’re a startup founder, how much should you pay yourself? Not very much, according to data that Compass has shared with The Next Web. The company collected salary data from 11,160 startups around the world that use its benchmarking tool. In Silicon Valley, 75% of founders pay themselves less than $75,000 per year and 66% pay themselves less than $50,000 per year, according to the data. Averag... »

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