online advertising

Microsoft Removes Cringe-Worthy Videos, says they were intended to be ‘light-hearted poke’ at Apple

Microsoft Removes Cringe-Worthy Videos, says they were intended to be ‘light-hearted poke’ at Apple

Update: We’ve received a statement from Microsoft: “The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, an... »

AdAge: iTunes Radio to Launch in September with Audio Ads Every 15 Minutes and Video Ads Every Hour

AdAge: iTunes Radio to Launch in September with Audio Ads Every 15 Minutes and Video Ads Every Hour

iTunes Radio is officially slated to debut later this year, but many expect it to arrive next month along with Apple’s latest iPhone lineup refresh. A reportfro... »

Google Launches DoubleClick Studio Layouts, a tool for publishing rich media and HTML5 ads

Google Launches DoubleClick Studio Layouts, a tool for publishing rich media and HTML5 ads

Google today announced the launch of DoubleClick Studio Layouts, a new production tool for building and publishing rich media and HTML5 ads. The release is avai... »

Tiger’s New Nike Ad…Too Soon?

Tiger’s New Nike Ad…Too Soon?

The new Nike ad proclaims “Winning Takes Care of Everything.” But does it? Is this ad too much, too soon? And it just might for Tiger Woods, as he r... »

How to Choose an Advertising Agency

How to Choose an Advertising Agency

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. ... »

This Company Broke the Online Ad Model for Fun and Profit

This Company Broke the Online Ad Model for Fun and Profit

An advertising executive and a rock-and-roll musician figure out how to make money in publishing by using an old-school business model. Attend an online media c... »

A New Shazam Tool Tells Advertisers When Ads Are Most Effective

A New Shazam Tool Tells Advertisers When Ads Are Most Effective

Shazam introduced a new audience engagement tool today designed to help TV advertisers measure how well their ad campaigns perform based on factors such as the ... »

Online Ads: 7 Dos & Don’ts

Online Ads: 7 Dos & Don’ts

You don’t need an agency to manage your digital advertising. But if you’re going to go it alone, you need to understand a few ground rules. While ma... »

Is Social Media Advertising or PR?

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The s... »

Why Some Videos Go Viral: 6 Reasons

Why Some Videos Go Viral: 6 Reasons

The basic elements of highly successful online videos are really just fundamental principles of human interaction. The basic elements of highly successful onlin... »

Two Spocks Face Off in Audi Ad

Two Spocks Face Off in Audi Ad

Mr. Spocks past and present face off in this ad for Audi. Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, who originated the r... »

Ad Forecast: Online to Trump TV by 2017

Ad Forecast: Online to Trump TV by 2017

A new report suggests the Web will eclipse TV advertising–and sooner than you think. Is your business ready for the big shift? TV has long been the big po... »

How Facebook Helped Screw Up P&G’s Ad Budget

How Facebook Helped Screw Up P&G’s Ad Budget

A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more s... »

Online Ads: 7 Dos & Don’ts

Online Ads: 7 Dos & Don’ts

You don’t need an agency to manage your digital advertising. But if you’re going to go it alone, you need to understand a few ground rules. While ma... »

New Ways to Advertise on Social Media

New Ways to Advertise on Social Media

Can’t keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Digital marketing evol... »

Twitter Ads Service is Now Available to Any User in the US for Buying Promoted Accounts and Tweets

Twitter Ads Service is Now Available to Any User in the US for Buying Promoted Accounts and Tweets

  Kevin Weil, Senior Director of Product Twitter has announced at TechCrunch Disrupt in New York today that any user in the United Statescan now access its... »

Inside a Successful Celebrity Ad Campaign

Inside a Successful Celebrity Ad Campaign

  A big name and a pretty face help–but there’s much more that goes into making a celebrity endorsement work. Do you really want to deal with s... »

How to Take the Guesswork Out of Your Advertising

How to Take the Guesswork Out of Your Advertising

  If Rana el Kaliouby has her way, you will never have to channel surf again. Affectiva, the company that el Kaliouby founded with MIT colleague Rosalind P... »

Google Bans Devs From Serving Ads on Google Glass

Google Bans Devs From Serving Ads on Google Glass

  It looks like Google Glass will be an ad-free space, at least initially. On Monday, Google released its Google Mirror API, which lets third-party develop... »

Amazon Woos Advertisers with What It Knows About Consumers

Amazon Woos Advertisers with What It Knows About Consumers

  Google built its $38 billion business selling ads based on how people search and browse the web. Facebook, too, uses what it knows about its one billion ... »

Samsung May Not Be Done Attacking Apple in Advertising

Samsung May Not Be Done Attacking Apple in Advertising

  Samsung‘s 2-minute Super Bowl ad featuring Seth Rogen and Paul Rudd was notable for its lack of animus towards the brand’s longtime foe, Appl... »

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