online advertising

Twitter Loads Ad Center with More Data

Twitter Loads Ad Center with More Data

  Twitter released an update to its Ads center Wednesday to help advertisers optimize live campaigns and get a more accurate measure of their reach. Here&#... »

Twitter Launches Keyword Targeting for Ads

Twitter Launches Keyword Targeting for Ads

  Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about. In a b... »

LinkedIn Wants to Run Ads on Its Mobile App

LinkedIn Wants to Run Ads on Its Mobile App

  users may soon start to see ads or sponsored content pop up in the news feed of their LinkedIn mobile app, according to Reuters. The company is testing a... »

People Are Going to Start Talking to Ads on Their Phone

People Are Going to Start Talking to Ads on Their Phone

  Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer “no one,” voice-recognition softw... »

Advertisers Can Now Read All Your Tweets And Target You Based on Them

Advertisers Can Now Read All Your Tweets And Target You Based on Them

  Twitter users are used to seeing “Promoted Tweets” and “Promoted Trends” popping up on their dashboards.But they might be surpris... »

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

  With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.   L... »

Disturbing Anti-Anorexia Ads Compare Starving Women To Fashion Sketches

Disturbing Anti-Anorexia Ads Compare Starving Women To Fashion Sketches

  These anti-anorexia ads from Brazil (below) are disturbing to look at given the history of self-imposed starvation in fashion advertising. They are proba... »

10 Annoying Social Media Habits Businesses Need to Stop Doing

10 Annoying Social Media Habits Businesses Need to Stop Doing

  Habits are easy to fall into. When you’re trying to change how you do things and you’re incredibly busy, falling back into old habits happens quicker tha... »

Facebook Charging $1 Million For New, Intrusive Video Ads

Facebook Charging $1 Million For New, Intrusive Video Ads

  Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age. And use... »

Cars: The Next Big Advertising Platform?

Cars: The Next Big Advertising Platform?

  Connected cars are taking mobile marketing to a whole new level. Here’s what to expect. If you own a new car, or if you’re up-to-date on what... »

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