advertising

Apple’s New iPhone Ad, Instagram and Platform Sublimation

Apple’s New iPhone Ad, Instagram and Platform Sublimation

  Late last night, Apple released a new iPhone ad. It’s pretty great and a lot of people have taken to the interwebs to say so. But, as usual with the mark... »

Avoid a Publicity Nightmare

Avoid a Publicity Nightmare

  Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here’s how to avoid a costly mistake. It’s a huge bite ... »

How to Take the Guesswork Out of Your Advertising

How to Take the Guesswork Out of Your Advertising

  If Rana el Kaliouby has her way, you will never have to channel surf again. Affectiva, the company that el Kaliouby founded with MIT colleague Rosalind P... »

7 Gorgeous Travel Posters to Inspire You

7 Gorgeous Travel Posters to Inspire You

  Alex Asfour has taken inspiration from vintage travel posters for his latest project. Take a look at his great use of colours, typography and textureR... »

Behind the Scenes of British Airways’ New Poster Campaign

Behind the Scenes of British Airways’ New Poster Campaign

  This clever new poster campaign for the UK airline highlights just what tourists love about London. We find out how it was put together…   We ... »

10 Printing Terms You Need to Know

10 Printing Terms You Need to Know

  Confused by printing terms such as pigments, RIPs and solvents? Keep this jargon-busting glossary close by… The world of print design can be a conf... »

Print Advertising: 10 brilliant examples

Print Advertising: 10 brilliant examples

  Print ads are as relevant as ever, as these highly innovative print advertising campaigns, from some of the world’s leading agencies, show… I... »

Google Bans Devs From Serving Ads on Google Glass

Google Bans Devs From Serving Ads on Google Glass

  It looks like Google Glass will be an ad-free space, at least initially. On Monday, Google released its Google Mirror API, which lets third-party develop... »

Amazon Woos Advertisers with What It Knows About Consumers

Amazon Woos Advertisers with What It Knows About Consumers

  Google built its $38 billion business selling ads based on how people search and browse the web. Facebook, too, uses what it knows about its one billion ... »

Samsung May Not Be Done Attacking Apple in Advertising

Samsung May Not Be Done Attacking Apple in Advertising

  Samsung‘s 2-minute Super Bowl ad featuring Seth Rogen and Paul Rudd was notable for its lack of animus towards the brand’s longtime foe, Appl... »

Twitter Loads Ad Center with More Data

Twitter Loads Ad Center with More Data

  Twitter released an update to its Ads center Wednesday to help advertisers optimize live campaigns and get a more accurate measure of their reach. Here&#... »

Twitter Launches Keyword Targeting for Ads

Twitter Launches Keyword Targeting for Ads

  Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about. In a b... »

LinkedIn Wants to Run Ads on Its Mobile App

LinkedIn Wants to Run Ads on Its Mobile App

  users may soon start to see ads or sponsored content pop up in the news feed of their LinkedIn mobile app, according to Reuters. The company is testing a... »

People Are Going to Start Talking to Ads on Their Phone

People Are Going to Start Talking to Ads on Their Phone

  Just looking at ads is bad enough, so who would want to talk to them? While many people would likely answer “no one,” voice-recognition softw... »

Advertisers Can Now Read All Your Tweets And Target You Based on Them

Advertisers Can Now Read All Your Tweets And Target You Based on Them

  Twitter users are used to seeing “Promoted Tweets” and “Promoted Trends” popping up on their dashboards.But they might be surpris... »

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

  With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.   L... »

UK Tabloid Considered Running this Anti-Thatcher Ad After Her Death

UK Tabloid Considered Running this Anti-Thatcher Ad After Her Death

  The publisher of the Daily Mirror considered running an advertising campaign highlighting how its titles opposed Lady Thatcher’s divisive policies ... »

Disturbing Anti-Anorexia Ads Compare Starving Women To Fashion Sketches

Disturbing Anti-Anorexia Ads Compare Starving Women To Fashion Sketches

  These anti-anorexia ads from Brazil (below) are disturbing to look at given the history of self-imposed starvation in fashion advertising. They are proba... »

10 Annoying Social Media Habits Businesses Need to Stop Doing

10 Annoying Social Media Habits Businesses Need to Stop Doing

  Habits are easy to fall into. When you’re trying to change how you do things and you’re incredibly busy, falling back into old habits happens quicker tha... »

Facebook Charging $1 Million For New, Intrusive Video Ads

Facebook Charging $1 Million For New, Intrusive Video Ads

  Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age. And use... »

The Giants on These Enormous Billboards Make Real People Look Like Ants

The Giants on These Enormous Billboards Make Real People Look Like Ants

  Israeli photographer Natan Dvir describes the advertising in New York City as a “kaleidoscopic commercial net” that covers and brands the cit... »

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