advertising

Cars: The Next Big Advertising Platform?

Cars: The Next Big Advertising Platform?

  Connected cars are taking mobile marketing to a whole new level. Here’s what to expect. If you own a new car, or if you’re up-to-date on what... »

Pepsi is About to Get Yet Another Big Redesign Effort

Pepsi is About to Get Yet Another Big Redesign Effort

  Pepsi, which got a new logo and a new set of package designs back in 2008, is about to get yet another redesign,¬†according to Ad Age. While the core logo... »

CMOs: Time to Learn a Little About Ad Tech

CMOs: Time to Learn a Little About Ad Tech

  When social media exploded, most CMOs were left scrambling to find a way to incorporate these new, emerging platforms into their marketing plans. This us... »

The 10 Famous Brands Most Likely to Disappear This Year

The 10 Famous Brands Most Likely to Disappear This Year

  Several big mergers, acquisitions and bankruptcies will proceed through the courts this year, leaving a trail of dead or “zombie” brands behi... »

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