marketing

How to Optimize and Properly Use Images in Marketing Emails

How to Optimize and Properly Use Images in Marketing Emails

Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of ... »

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

Filtered photos may be all the rage in the past, but you can’t deny the undying popularity of GIFs. In case you haven’t been on the Internet for the past two ye... »

10 Simple Marketing Tips for Small Businesses

10 Simple Marketing Tips for Small Businesses

As a small business, you may think it’s impossible to get the word out about what you do. That’s no excuse. And you don’t need fads or gimmick... »

7 Habits of Highly Effective Salespeople

7 Habits of Highly Effective Salespeople

A staggering amount has been written on how to be a good salesperson. A lot of it is great, but there’s an easy way to cut through the clutter. Here are s... »

How to Get Fiercely Loyal Customers

How to Get Fiercely Loyal Customers

Who wouldn’t want to have customers and clients that are fiercely loyal? Sarah Robinson, business strategist, speaker, and author of Fierce Loyalty: Unloc... »

12 Phrases to Avoid in Sales Emails

12 Phrases to Avoid in Sales Emails

If a prospective customer actually opens your email, the last thing you want to do is irritate or bore the customer.  Here are 12 very common phrases that shoul... »

Why Sales is Going Inbound – and How to Do the Same with Your Sales Strategy

Why Sales is Going Inbound – and How to Do the Same with Your Sales Strategy

Pete Caputa is the VP of Sales at HubSpot, an inbound marketing software company that just announced a sales tool called Signals. The sales world has changed dr... »

7 Tips for Emailing Extraordinarily Busy People

7 Tips for Emailing Extraordinarily Busy People

We all get a lot of email. And we send off scores of them, too. For important emails, we hope for replies or action. If you do the math on the number of inbound... »

The 4 Levels of B2B Selling

The 4 Levels of B2B Selling

When it comes to selling to businesses, there are four levels, three of which usually fail and one of which always works.  Here they are: 1. Selling your compan... »

Coca-Cola Debuts “Life” Brand, Highlights Deadliness of Regular Coke

Coca-Cola Debuts “Life” Brand, Highlights Deadliness of Regular Coke

The red splash of Coca Cola is one of the most recognizable pieces of branding across the globe. It’s stamped on cans, bottles, and polar bears of every nation.... »

How to Build Your Personal Brand: The Next Step to Anything

How to Build Your Personal Brand: The Next Step to Anything

Adii Pienaar is the author of Brandiing, a practical guide to content strategy and branding for business. Having had some success as a startup entrepreneur, Adi... »

Why Our Worst-Selling Item Is My Favorite

Why Our Worst-Selling Item Is My Favorite

One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle. When we launched in 2010, our debut collection featured 27 p... »

How to Sell Via Email

How to Sell Via Email

Based upon the sample “sales emails” that people have been sending me, there seems to be a general misunderstand the basic concept of selling via em... »

5 Worst Mistakes That Salespeople Make

5 Worst Mistakes That Salespeople Make

Salespeople are the face of your company. Their professionalism and attentiveness casts you and your company in a good light. But when they mess up, it reflects... »

Top 3 Ways Marketers Waste Money

Top 3 Ways Marketers Waste Money

Even during lean times, companies spend a lot of money on marketing, hoping that the spending will result in future sales.  Unfortunately, marketing is one of t... »

Digg Makes a Comeback (Sort Of)

Digg Makes a Comeback (Sort Of)

In its prime in early 2010, the social news-sharing website Digg drew more than 30 million unique visitors a month, prompting $200 million buyout talks with Goo... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statis... »

How to Get a Customer Referral

How to Get a Customer Referral

Hundreds of “how to” sales books (and the sales trainers who write them) advise sellers toalways ask for a referral after you close a sale, like so:... »

How to Keep Your Customers Loyal

How to Keep Your Customers Loyal

When customers leave for other vendors, it’s always your fault.  Therefore, you’d best understand why they leave and what you must do to keep your e... »

Facebook Hires First CMO After Landing ex-Motorola Marketing Chief

Facebook Hires First CMO After Landing ex-Motorola Marketing Chief

Facebook has appointed its first-ever Chief Marketing Officer (CMO) after luring Motorola’s recent head of marketing Gary Briggs to its Menlo Park headquarters.... »

Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?

Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?

Thanks to Gmail’s new tabs, promotional e-mails are now shunted off to a secondary inbox. If you rely on e-mail marketing, you should be worried. If you o... »

Page 1 of 7123»