branding

Coca-Cola Debuts “Life” Brand, Highlights Deadliness of Regular Coke

Coca-Cola Debuts “Life” Brand, Highlights Deadliness of Regular Coke

The red splash of Coca Cola is one of the most recognizable pieces of branding across the globe. It’s stamped on cans, bottles, and polar bears of every nation.... »

How to Build Your Personal Brand: The Next Step to Anything

How to Build Your Personal Brand: The Next Step to Anything

Adii Pienaar is the author of Brandiing, a practical guide to content strategy and branding for business. Having had some success as a startup entrepreneur, Adi... »

Digg Makes a Comeback (Sort Of)

Digg Makes a Comeback (Sort Of)

In its prime in early 2010, the social news-sharing website Digg drew more than 30 million unique visitors a month, prompting $200 million buyout talks with Goo... »

When You Lose the ‘Face’ of Your Brand

When You Lose the ‘Face’ of Your Brand

Experts say Men’s Wearhouse is in need of a fresh young face. But pushing out its founder might do more harm than good. Men’s Wearhouse is in need o... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we helpe... »

What a Great Homepage Does to Hook Customers

What a Great Homepage Does to Hook Customers

You have only have a few seconds to grab their attention, so stop being boring and start being useful, says AM Venture’s Patrick Wood. The average human&#... »

YouTube Subscriptions: New Revenue Stream for Your Brand?

YouTube Subscriptions: New Revenue Stream for Your Brand?

The world’s biggest video site will start charging viewers to watch some premium content. Here’s what it could mean for your business. For some cont... »

On Social Media? Get Real or Die

On Social Media? Get Real or Die

For companies on social media, brand trust is the new economic currency. Fake it at your own peril. The topic of authenticity in today’s social media age ... »

Why Is Facebook Blue? The Science Behind Colors in Marketing

Why Is Facebook Blue? The Science Behind Colors in Marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color... »

Loud and Proud

Loud and Proud

The famous foam finger: Only the roots are humble. The foam finger may be the only product famous not as an object of obsession but as a symbol of obsession. At... »

Brand Advocates Are the Strongest Salesforce You’ll Never Have to Hire

Brand Advocates Are the Strongest Salesforce You’ll Never Have to Hire

  The idea of getting people to tell their friends about your products is about as old as business itself. I remember in the city square in Elsinore where ... »

Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps

  Take control of your online presence to create a memorable personal brand. Personal branding has evolved since management guru Tom Peters defined the ter... »

How to Build an International Brand

How to Build an International Brand

  For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here&... »

How to Master Multiple Brand Management

How to Master Multiple Brand Management

  Juggling multiple brands is tricky and has tripped up even some of the world’s top companies, from Levi Strauss to Mazda. So how do successful comp... »

How to Plan a Product-Launch Event

How to Plan a Product-Launch Event

  Your product isn’t the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. After five long years of innovation, rese... »

How to Maintain Brand Consistency Across Product Lines

How to Maintain Brand Consistency Across Product Lines

  How does Apple demand the attention of the world with press conferences and drive legions of fans to camp overnight for the latest gadget—even when each ... »

2 Simple Keys to Define Your Brand

2 Simple Keys to Define Your Brand

  What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it. Great brands stand for something. That means... »

5 Steps to Creating a Great Company Culture

5 Steps to Creating a Great Company Culture

  Unhappy employees? Customers not returning? You can change all of that in five simple steps. Quick, what’s the first company that comes to mind whe... »

Choose a Great Name for Your Company: 3 Tips

Choose a Great Name for Your Company: 3 Tips

  We thought we had a great name and logo for our company. But we made three simple–and costly–mistakes. When I started my business, my husband... »

Your Cross-Platform Brand and the Epic Battle Between Mad Men & Math Men

Your Cross-Platform Brand and the Epic Battle Between Mad Men & Math Men

  When you look at the stakeholders of a website, the folks doing the heavy lifting of strategy and execution, you will find two types of people. One of my... »

How Simple Psychology Can Help Increase Brand Engagement

How Simple Psychology Can Help Increase Brand Engagement

  Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without... »

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