marketing basics

7 Rules of Brilliant Marketing

7 Rules of Brilliant Marketing

  These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career. If you think marketing is al... »

How to Create a Killer E-mail Newsletter

How to Create a Killer E-mail Newsletter

  Nine tips for designing an e-mail newsletter that won’t have customers reaching for the Unsubscribe button As a marketing tool, the e-mail newslett... »

Inbound Marketing: How to Make It More Effective

Inbound Marketing: How to Make It More Effective

  With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you&... »

11 Ideas for Cool Giveaways

11 Ideas for Cool Giveaways

  The Young Entrepreneur Council asked 11 successful young entrepreneurs for their best (and least obvious!) examples of giveaways or swag are actually wor... »

Top 3 Ways to Waste Marketing Dollars

Top 3 Ways to Waste Marketing Dollars

  It’s easy to burn through a budget with these big-ticket items. There’s a better way to spend your cash. There are a dozen ways to spending a... »

Case Study: Delta Market Research

Case Study: Delta Market Research

  Scam artists hijacked the company’s name to run a check-cashing scheme. So it decided to fight back. The Backstory Delta Market Research has never ... »

Get Inside Your Customers’ Heads: 3 Ways

Get Inside Your Customers’ Heads: 3 Ways

  Find new ways to mine the most important insights to improve the customer experience. Understanding your customers is the universal rule for entrepreneur... »

The Makings of a Great Start-up Name: 6 Tips

The Makings of a Great Start-up Name: 6 Tips

  What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business n... »

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