online marketing

How to Optimize and Properly Use Images in Marketing Emails

How to Optimize and Properly Use Images in Marketing Emails

Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of ... »

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

How to Tastefully Use GIFs to Bring Your Marketing Emails to Life

Filtered photos may be all the rage in the past, but you can’t deny the undying popularity of GIFs. In case you haven’t been on the Internet for the past two ye... »

7 Tips for Emailing Extraordinarily Busy People

7 Tips for Emailing Extraordinarily Busy People

We all get a lot of email. And we send off scores of them, too. For important emails, we hope for replies or action. If you do the math on the number of inbound... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statis... »

Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?

Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?

Thanks to Gmail’s new tabs, promotional e-mails are now shunted off to a secondary inbox. If you rely on e-mail marketing, you should be worried. If you o... »

How to Bounce Back From a Social Media Disaster

How to Bounce Back From a Social Media Disaster

Made a major flub in front of the whole world on social media? Here’s how to respond. Strict formulas, guidelines and robot-like discipline may be a snooz... »

7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Before he started to dole out social ... »

6 Best Things Companies Do on Facebook Today

6 Best Things Companies Do on Facebook Today

Last week, I wrote about the worst things companies are doing on Facebook today. I showcased five companies that really just don’t understand how to use t... »

6 Ways to Make Your Story Go Viral

6 Ways to Make Your Story Go Viral

How do you get people talking about your product or idea? It’s less unpredictable than it seems. People always ask me how to make messages “go viral... »

Email Marketing: 6 Tricks for Better Results

Email Marketing: 6 Tricks for Better Results

Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon to... »

8 Killer Online Marketing Campaigns

8 Killer Online Marketing Campaigns

What makes one online campaign memorable and another a huge waste of marketing dollars? Eight young entrepreneurs weigh in on their favorite campaigns–and... »

Build Your Blog Traffic: 12 Rules

Build Your Blog Traffic: 12 Rules

Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. I’ve created highly successful business bl... »

Be Honest: Do You Have A Social Media Strategy?

Be Honest: Do You Have A Social Media Strategy?

You wouldn’t start an ad campaign without a strategy. You shouldn’t post on Facebook without one, either. Nearly every business that hasn’t yet jump... »

How to Write a Convincing E-mail

How to Write a Convincing E-mail

  Follow this simple, six-step system to ensure your e-mails get the job done. E-mails are the most common document in the business world. Unfortunately, m... »

3 Simple (and Free) SEO Tips

3 Simple (and Free) SEO Tips

  A friend recently asked me to write about the difficulties that start-up owners go through to optimize their website and get found. Without optimization,... »

10 Ways to Make Email Better

10 Ways to Make Email Better

  Hate managing email? This list of tricks can help. I have nearly 21,000 email messages in my inbox. I don’t file, archive, or delete anything. Thin... »

That’s So 2012: Have Pinterest, Foursquare and Groupon Peaked?

That’s So 2012: Have Pinterest, Foursquare and Groupon Peaked?

  Do you fall for social media marketing trends? Slow down and learn from a few whose stars may be fading. I overheard this recently: “I got a Pinter... »

4 Principles of Marketing Strategy In The Digital Age

4 Principles of Marketing Strategy In The Digital Age

  Life for marketers used to be simpler.  We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each mar... »

An Email Marketing Guide for Beginners

An Email Marketing Guide for Beginners

  Email is probably the marketing industry’s most stalwart tool. Since inception, it’s been the Internet’s version of direct mail and it ... »

7 tips for email marketing to mobile audiences

7 tips for email marketing to mobile audiences

  With the many changes to advertising and the way we consume media, it’s comforting that email marketing is still a trusted way of reaching your audience.... »

3 Tips for Maximizing YouTube’s New Layout for Brand Channels

3 Tips for Maximizing YouTube’s New Layout for Brand Channels

  YouTube has released its new channel layout, YouTube One Channel. The updates give brands the opportunity to personalize and organize their page in ways ... »

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