marketing

6 Sales Questions You’re Afraid to Ask

6 Sales Questions You’re Afraid to Ask

Salespeople often avoid asking these six important questions because they’re afraid to know the answer. There’s a famous scene in the 1992 movie ... »

9 (Free) Ways to Dazzle Your Customers

9 (Free) Ways to Dazzle Your Customers

It doesn’t take much time or money to truly blow customers’ minds. Here are a few ideas. Lee brought three lattes to our table. He put one cup down,... »

How to Make the Most of a Second Chance

How to Make the Most of a Second Chance

What can you learn from the Twinkie comeback? Here, Inc. columnists give you actionable takeaways from the second coming of Hostess. The much-lamented demise of... »

How to Keep Your Customers Loyal

How to Keep Your Customers Loyal

There are four reasons that customers switch vendors. Here’s how to make those reasons irrelevant. When customers leave for other vendors, it’s alwa... »

Where Are the Great Sales Jobs?

Where Are the Great Sales Jobs?

Here’s where entrepreneurs should look for a job if they want a break from building their own firms. A great things about being an entrepreneur is that yo... »

When You Lose the ‘Face’ of Your Brand

When You Lose the ‘Face’ of Your Brand

Experts say Men’s Wearhouse is in need of a fresh young face. But pushing out its founder might do more harm than good. Men’s Wearhouse is in need o... »

Stellar Sales Pitches Start with This

Stellar Sales Pitches Start with This

Why should anyone buy anything from you? A good answer to that question is crucial to your success. Editor’s note: This article first appeared on Mark Sus... »

3 Ways to Make Relationship Marketing Count

3 Ways to Make Relationship Marketing Count

On the Internet, your prospects and customers are telling you all about themselves, and they’re expecting you to pay attention. There’s a famous New Yorke... »

How Healthy Is Your Customer Base?

How Healthy Is Your Customer Base?

A focus on customer retention is critical in your plan for sustainable growth. Customers are a business’s most important asset, especially for start-ups, ... »

8 Words to Avoid When Selling

8 Words to Avoid When Selling

These words really raise your customer’s hackles. Over the two years, I’ve read hundreds of sales messages and heard dozens of sales presentations. ... »

How to Bounce Back From a Social Media Disaster

How to Bounce Back From a Social Media Disaster

Made a major flub in front of the whole world on social media? Here’s how to respond. Strict formulas, guidelines and robot-like discipline may be a snooz... »

5 Questions That Will Close the Sale (Without Pressuring Customers)

5 Questions That Will Close the Sale (Without Pressuring Customers)

Can’t close the sale? Try a few of these simple low-pressure questions. Good salespeople know that asking questions is the most effective way to learn abo... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we helpe... »

7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Before he started to dole out social ... »

‘Always Be Explaining’: Your Sales Team’s New Mantra

‘Always Be Explaining’: Your Sales Team’s New Mantra

The one thing your sales team needs to improve? Explaining, says Lee LeFever, founder of Common Craft. Here’s how. People rarely buy products they donR... »

Oops: Big Data Baffles Most Marketers

Oops: Big Data Baffles Most Marketers

Now more than ever before businesses have tons of data on what customers want. Too bad they don’t have a clue what to do with it. Compiling massive sets o... »

5 Brilliant Marketing Tricks

5 Brilliant Marketing Tricks

Give your online marketing strategy a boost–without spending hours on social media. Check out these five tactics you’ve probably never tried. ItR... »

Be More Than a Good Listener: 4 Tips for Stellar Customer Service

Be More Than a Good Listener: 4 Tips for Stellar Customer Service

The key to outstanding customer service? Don’t just listen–take action, says White House Black Market president Donna Noce. The key to outstanding c... »

How to Be a Extraordinary Sales Manager

How to Be a Extraordinary Sales Manager

Sales managers must play many different roles to ensure that the entire company succeeds. Because selling is the most essential function of every company, there... »

6 Best Things Companies Do on Facebook Today

6 Best Things Companies Do on Facebook Today

Last week, I wrote about the worst things companies are doing on Facebook today. I showcased five companies that really just don’t understand how to use t... »

How Virgin Atlantic’s Marketing Nails It

How Virgin Atlantic’s Marketing Nails It

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. I’m on a new customer experience journey at m... »

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