public relation

5 Effective Networking Strategies in the Digital Age

5 Effective Networking Strategies in the Digital Age

Networking will forever be the lifeblood of a professional’s career. No matter how old you are, what year it is and what technology is used, networking will con... »

How to Do Your Own PR

How to Do Your Own PR

When you’re starting a business, the best ways to acquire new customers is to build some media buzz.  And that means doing some of what’s usually ca... »

Why Networking Doesn’t Work

Why Networking Doesn’t Work

Working a room and shaking dozens of hands? Forget it. Re-think your networking to make lasting connections. I used to dread attending networking events and cro... »

Network the Hell Out of People: 6 Expert Tips

Network the Hell Out of People: 6 Expert Tips

The more smart people you know, the faster you’ll be able to grow your business. But you have to go about it thoughtfully. Launching and growing a busines... »

This Woman Wants to Be Your Networking Wingman

This Woman Wants to Be Your Networking Wingman

  For $28 you can take Christine Hauer for a walk in the park. For $165 you can bring her to a party and introduce her as your “assistant” or &... »

Why I’m Betting on PR

Why I’m Betting on PR

  With a start-up budget, there’s only room for one item on my marketing plan. Here’s why I chose a public relations strategy. As a start-up, I... »

How to Hire the Right PR Pro

How to Hire the Right PR Pro

  Agency or freelancer? Big firm or small? And will this really work? We answer your PR questions. Once you’re ready to get the word out about your new com... »

6 Ways to Spoil Great PR Opportunities

6 Ways to Spoil Great PR Opportunities

  Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR. I get pitches all the time from PR p... »

Do-It-Yourself Public Relations

Do-It-Yourself Public Relations

  Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations. For most journalists, ta... »

Get Great PR: 7 things you must do

Get Great PR: 7 things you must do

  In the quest to win the hearts and minds of the press, you’re going to have to do all the work. I’m in the middle of trying to publicize my n... »

Best Source for Awesome–and Free–PR

Best Source for Awesome–and Free–PR

  Your company’s best advocates may be hiding in the nearest cubicle. Your company’s best advocates are not your PR team (no offense). Well, no... »

How to Manage Your Own PR

How to Manage Your Own PR

  Ten tips for running a successful public-relations campaign. At start-ups, founders often wear many hats, including that of a PR manager. The good news i... »

6 Tips For Pitch-Perfect PR

6 Tips For Pitch-Perfect PR

  Think public relations is easy? We sure did. But before long we learned that PR is a grind. Here’s the best advice we’ve found for getting pr... »

How Smart Companies Use PR to Get the Word Out

How Smart Companies Use PR to Get the Word Out

  What you need to know to market your new business idea, without spending much (or at all). Even the world’s most brilliant idea doesn’t mean ... »

8 Reasons Not to Hire a PR Firm

8 Reasons Not to Hire a PR Firm

  If you find yourself agreeing with any of these statements, save your money. A PR firm isn’t for you. I get a lot of pitches from PR professionals.... »

Perfect PR and SEO Relationship: 3 tips

Perfect PR and SEO Relationship: 3 tips

  Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here’s how to make it work. Does your PR t... »

4 Secrets From a Master Relationship Builder

4 Secrets From a Master Relationship Builder

  The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network. Every successful business is built on rel... »

5 Valuable PR Tricks for Businesses on a Budget

5 Valuable PR Tricks for Businesses on a Budget

  Social media often gets all the credit for helping small businesses promote themselves without spending on expensive advertising or marketing campaigns. ... »