4 Secrets From a Master Relationship Builder
July 24, 2013
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The founder of the company that brought you Solitare Deluxe reveals his strategy for building a strong network.

Every successful business is built on relationships. That old cliché, ”It’s not what you know, it’s whom you know”–is perfectly true.
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Going Public
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What It Is: An initial public offering (IPO) is the sale of equity in a company, generally in the form of shares of common stock, through an investment banking firm. These shares subsequently trade on a recognized stock market. For smaller, emerging companies, the stock market will probably be the Nasdaq SmallCap market or the Nasdaq National Market System.
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6 Apps Your IT Guy Hates
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Do you count on these apps for everyday business tasks? Maybe you shouldn’t.

The amazing thing about mobile apps, cloud storage, and living on the Web is that information is always at your fingertips. Unfortunately, often that means your data is not far from hackers’ fingertips as well.

Here’s a round-up of the high-risk apps that could be easy prey.

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New Ways to Advertise on Social Media
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Can’t keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about.

Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
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When You Lose the ‘Face’ of Your Brand
July 23, 2013
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Experts say Men’s Wearhouse is in need of a fresh young face. But pushing out its founder might do more harm than good.

Men’s Wearhouse is in need of a makeover, but canning its spokesman and founder George Zimmer might be hard to pull off.

Spokesmen get dropped time and time again (remember Gilbert Gottfriend and Aflac?), but when your personal brand is so closely tied to your small business, the challenge becomes less about rebranding yourself than assuring fans things haven’t changed.
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The Anatomy of a Successful Logo Redesign
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Familiar logos are like overly attentive suitors: They’re so naggingly present that their charms are lost to you–until, one day, they’re gone. Then you realize just how much you took a shine to that Gap, Tropicana, or American Airlines icon. The replacement logos only serve to remind you of what you liked before everything changed.
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10 Tips for Managing Creative People
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When the Harvard Business Review published a post called Seven Rules For Managing Creative People a few months back, the reaction was an almost universal, Oh, please! This was due to the fact that most of the advice in the piece was bizarrely off base (“surround them with semi-boring people.” What?), but also because of the patronizing tone and the assumption that “creatives” are a breed of brats demanding a different set of operating instructions.
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6 Steps to a Perfect Pitch
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You’d be surprised at the difference a perfect pitch can make. But first you have to get there.

No matter how obvious it may seem that you have a winning idea, the ultimate success of your company is entirely dependent on how well you can personally drum up interest, excitement, and investment.

Which means you need to pitch. A lot.
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6 Things Exceptional Leaders Do Better
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Exceptional leaders differentiate themselves by doing a few things better. Here are six things you can learn from them.

What makes an exceptional leader exceptional?

This was the topic I had the fortunate opportunity to discuss recently with a class of graduating university seniors. Many of the students believed that future business leaders needed a new set of leadership skills that recognized the new global economy that continues to be molded and shaped by rapidly changing technology and globalization.
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Do-It-Yourself Public Relations
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Hiring a top PR firm is often out of the question for start-ups. Here are five tips for how to handle your own public relations.

For most journalists, taking a meeting with a vacuum salesman would be right up there with getting their teeth pulled. But when we worked as reporters and James Dyson came to town, we always took the meeting.
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Forget IPO. The New Goal? Get Acquired
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Economists might explain the decline in IPOs through market conditions. The start-up and venture capital communities see it differently.

Remember when taking your company public seemed like a sure way to become a billionaire?

Those days may be over.
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Apple is testing larger-screened iPhone and iPad
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The Wall Street Journal reports that Apple is testing “larger screens” with a view to launching a larger iPhone and a new 13-inch version of the iPad.

The newspaper cites sources from suppliers in Asia who say that Apple has asked for prototypes of screens that are larger than 4-inches for the iPhone, and it is said to be exploring screens for a larger iPad which would be 13-inches wide diagonally. The latter spec could see a third version of the iPad launched, going beyond the original 9.7-inch display and smaller iPad Mini which has a 7.9-inch screen.
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How to Choose an Advertising Agency
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With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.

Long gone are the days of a handful of Madison Avenue firms controlling the advertising world. Shopping for an advertising agency is no longer done in smoke-consumed boardrooms and martini bars. With the advances of technology and the introduction of digital methods, the advertising world has changed drastically since the 1960s.
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Oops: Big Data Baffles Most Marketers
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Now more than ever before businesses have tons of data on what customers want. Too bad they don’t have a clue what to do with it.

Compiling massive sets of data and analyzing them–so-called big data–was supposed to be a boon for business. (And a PR nightmare for the NSA.) But according to a survey from digital marketing software company Lyris and conducted by the Economist Intelligence Unit, many companies are well behind the curve, as well as national spooks.
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Tour Google’s New Dublin Campus, a Playground for Nerds
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By all accounts, it’s fun to work at Google. How could it not be, with all those slides, lounge chairs, and espresso cafes to keep you happy (read: productive) throughout the work day and, yes, night? And that’s the point. Every new Google office, a Google spokesperson told The New York Times in March, aims to achieve one goal: “to create the happiest, most productive workplace in the world.” It would be hard to argue with that. (Or would it?)
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The 5 Lessons Going Out of Business Teaches You
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An entrepreneur shares the 5 most important lessons he learned while undergoing through the traumatic experience of closing down his business.

My friend Richard just closed his business. He’s a smart person, creative, ethical and hard-working. It was a big blow, but he’s a positive person and now he’s back at it. I asked him to share what he learned from the experience and I found his response so encouraging I wanted to share it:
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Are You a “Small Business Person” or an Entrepreneur?
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There’s a big difference between somebody who runs a business and a true entrepreneur. Three factors to help you tell the difference.

A few years ago, I went on a date with a girl I’d met online. She was nice, but there was no romantic chemistry, and our talk turned to Internet dating war stories. She shared a hard-won insight:
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Start-ups: Big Corporations Want to Work with You
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How young businesses can develop relationships with companies such as Nike and Pepsi.

Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-up that makes a social-navigation app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and participated in marathon brainstorming sessions.

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