The Anatomy of a Successful Logo Redesign
July 23, 2013
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Familiar logos are like overly attentive suitors: They’re so naggingly present that their charms are lost to you–until, one day, they’re gone. Then you realize just how much you took a shine to that Gap, Tropicana, or American Airlines icon. The replacement logos only serve to remind you of what you liked before everything changed.
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