When You Lose the ‘Face’ of Your Brand
July 23, 2013

Experts say Men’s Wearhouse is in need of a fresh young face. But pushing out its founder might do more harm than good.

Men’s Wearhouse is in need of a makeover, but canning its spokesman and founder George Zimmer might be hard to pull off.

Spokesmen get dropped time and time again (remember Gilbert Gottfriend and Aflac?), but when your personal brand is so closely tied to your small business, the challenge becomes less about rebranding yourself than assuring fans things haven’t changed.
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