6 Steps to a Perfect Pitch
July 23, 2013

You’d be surprised at the difference a perfect pitch can make. But first you have to get there.

No matter how obvious it may seem that you have a winning idea, the ultimate success of your company is entirely dependent on how well you can personally drum up interest, excitement, and investment.

Which means you need to pitch. A lot.
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Start-ups: Big Corporations Want to Work with You

How young businesses can develop relationships with companies such as Nike and Pepsi.

Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-up that makes a social-navigation app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and participated in marathon brainstorming sessions.

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