6 Steps to a Perfect Pitch
July 23, 2013
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You’d be surprised at the difference a perfect pitch can make. But first you have to get there.

No matter how obvious it may seem that you have a winning idea, the ultimate success of your company is entirely dependent on how well you can personally drum up interest, excitement, and investment.

Which means you need to pitch. A lot.
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Start-ups: Big Corporations Want to Work with You
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How young businesses can develop relationships with companies such as Nike and Pepsi.

Earlier this year, Kathryn Sheaffer made her daily commute to the Palo Alto, California, offices of Waze, a start-up that makes a social-navigation app. From her seat at a long communal table next to Waze CEO Noam Bardin, she made phone calls, reviewed mockups of the app, and participated in marathon brainstorming sessions.

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