The Anatomy of a Successful Logo Redesign
July 23, 2013

Familiar logos are like overly attentive suitors: They’re so naggingly present that their charms are lost to you–until, one day, they’re gone. Then you realize just how much you took a shine to that Gap, Tropicana, or American Airlines icon. The replacement logos only serve to remind you of what you liked before everything changed.
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Tour Google’s New Dublin Campus, a Playground for Nerds

By all accounts, it’s fun to work at Google. How could it not be, with all those slides, lounge chairs, and espresso cafes to keep you happy (read: productive) throughout the work day and, yes, night? And that’s the point. Every new Google office, a Google spokesperson told The New York Times in March, aims to achieve one goal: “to create the happiest, most productive workplace in the world.” It would be hard to argue with that. (Or would it?)
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