When You Lose the ‘Face’ of Your Brand
July 23, 2013
0
Lori-Greig-flickr-1725x810_27037-575x225

Experts say Men’s Wearhouse is in need of a fresh young face. But pushing out its founder might do more harm than good.

Men’s Wearhouse is in need of a makeover, but canning its spokesman and founder George Zimmer might be hard to pull off.

Spokesmen get dropped time and time again (remember Gilbert Gottfriend and Aflac?), but when your personal brand is so closely tied to your small business, the challenge becomes less about rebranding yourself than assuring fans things haven’t changed.
read more

Oops: Big Data Baffles Most Marketers
math-teacher-pano_14082-575x225

Now more than ever before businesses have tons of data on what customers want. Too bad they don’t have a clue what to do with it.

Compiling massive sets of data and analyzing them–so-called big data–was supposed to be a boon for business. (And a PR nightmare for the NSA.) But according to a survey from digital marketing software company Lyris and conducted by the Economist Intelligence Unit, many companies are well behind the curve, as well as national spooks.
read more