advertising

How to Design Banner Ads that People Actually Want to Click

How to Design Banner Ads that People Actually Want to Click

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, adve... »

AdAge: iTunes Radio to Launch in September with Audio Ads Every 15 Minutes and Video Ads Every Hour

AdAge: iTunes Radio to Launch in September with Audio Ads Every 15 Minutes and Video Ads Every Hour

iTunes Radio is officially slated to debut later this year, but many expect it to arrive next month along with Apple’s latest iPhone lineup refresh. A reportfro... »

Google Launches DoubleClick Studio Layouts, a tool for publishing rich media and HTML5 ads

Google Launches DoubleClick Studio Layouts, a tool for publishing rich media and HTML5 ads

Google today announced the launch of DoubleClick Studio Layouts, a new production tool for building and publishing rich media and HTML5 ads. The release is avai... »

Tiger’s New Nike Ad…Too Soon?

Tiger’s New Nike Ad…Too Soon?

The new Nike ad proclaims “Winning Takes Care of Everything.” But does it? Is this ad too much, too soon? And it just might for Tiger Woods, as he r... »

How to Choose an Advertising Agency

How to Choose an Advertising Agency

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. ... »

This Company Broke the Online Ad Model for Fun and Profit

This Company Broke the Online Ad Model for Fun and Profit

An advertising executive and a rock-and-roll musician figure out how to make money in publishing by using an old-school business model. Attend an online media c... »

A New Shazam Tool Tells Advertisers When Ads Are Most Effective

A New Shazam Tool Tells Advertisers When Ads Are Most Effective

Shazam introduced a new audience engagement tool today designed to help TV advertisers measure how well their ad campaigns perform based on factors such as the ... »

5 Ways To Get the Most From Your Ad Agency

5 Ways To Get the Most From Your Ad Agency

Hiring an ad agency is a big investment for a company. An ad agency insider explains how to get the most out of that investment. There’s a cynical saying in the... »

B-Reel Ad Company Wins CLIO Awards

B-Reel Ad Company Wins CLIO Awards

The innovative production company received top honors for its brand-driven content this week. It’s no secret the advertising production company B-Reel is ... »

Online Ads: 7 Dos & Don’ts

Online Ads: 7 Dos & Don’ts

You don’t need an agency to manage your digital advertising. But if you’re going to go it alone, you need to understand a few ground rules. While ma... »

Is Social Media Advertising or PR?

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The s... »

Why Some Videos Go Viral: 6 Reasons

Why Some Videos Go Viral: 6 Reasons

The basic elements of highly successful online videos are really just fundamental principles of human interaction. The basic elements of highly successful onlin... »

Two Spocks Face Off in Audi Ad

Two Spocks Face Off in Audi Ad

Mr. Spocks past and present face off in this ad for Audi. Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, who originated the r... »

Ad Forecast: Online to Trump TV by 2017

Ad Forecast: Online to Trump TV by 2017

A new report suggests the Web will eclipse TV advertising–and sooner than you think. Is your business ready for the big shift? TV has long been the big po... »

How Facebook Helped Screw Up P&G’s Ad Budget

How Facebook Helped Screw Up P&G’s Ad Budget

A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more s... »

Walmart, America’s Largest Gun Seller, Hires Bloomberg’s Anti-Gun Ad Agency

Walmart, America’s Largest Gun Seller, Hires Bloomberg’s Anti-Gun Ad Agency

Michael Bloomberg’s campaign to promote gun-control may not have swayed many votes in Congress last month, but the $12 million TV and video effort was enough to... »

20 Heartstopping Basketball Advertising Ideas

20 Heartstopping Basketball Advertising Ideas

NBA season, which means that we’ll get to see our favorite teams and players duke it out for another crack at championship glory. To prepare us for the 82-game ... »

Online Ads: 7 Dos & Don’ts

Online Ads: 7 Dos & Don’ts

You don’t need an agency to manage your digital advertising. But if you’re going to go it alone, you need to understand a few ground rules. While ma... »

New Ways to Advertise on Social Media

New Ways to Advertise on Social Media

Can’t keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Digital marketing evol... »

Twitter Ads Service is Now Available to Any User in the US for Buying Promoted Accounts and Tweets

Twitter Ads Service is Now Available to Any User in the US for Buying Promoted Accounts and Tweets

  Kevin Weil, Senior Director of Product Twitter has announced at TechCrunch Disrupt in New York today that any user in the United Statescan now access its... »

Inside a Successful Celebrity Ad Campaign

Inside a Successful Celebrity Ad Campaign

  A big name and a pretty face help–but there’s much more that goes into making a celebrity endorsement work. Do you really want to deal with s... »

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