marketing basics

10 Simple Marketing Tips for Small Businesses

10 Simple Marketing Tips for Small Businesses

As a small business, you may think it’s impossible to get the word out about what you do. That’s no excuse. And you don’t need fads or gimmick... »

How to Get Fiercely Loyal Customers

How to Get Fiercely Loyal Customers

Who wouldn’t want to have customers and clients that are fiercely loyal? Sarah Robinson, business strategist, speaker, and author of Fierce Loyalty: Unloc... »

Why Our Worst-Selling Item Is My Favorite

Why Our Worst-Selling Item Is My Favorite

One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle. When we launched in 2010, our debut collection featured 27 p... »

Top 3 Ways Marketers Waste Money

Top 3 Ways Marketers Waste Money

Even during lean times, companies spend a lot of money on marketing, hoping that the spending will result in future sales.  Unfortunately, marketing is one of t... »

How to Keep Your Customers Loyal

How to Keep Your Customers Loyal

When customers leave for other vendors, it’s always your fault.  Therefore, you’d best understand why they leave and what you must do to keep your e... »

9 (Free) Ways to Dazzle Your Customers

9 (Free) Ways to Dazzle Your Customers

It doesn’t take much time or money to truly blow customers’ minds. Here are a few ideas. Lee brought three lattes to our table. He put one cup down,... »

3 Ways to Make Relationship Marketing Count

3 Ways to Make Relationship Marketing Count

On the Internet, your prospects and customers are telling you all about themselves, and they’re expecting you to pay attention. There’s a famous New Yorke... »

How Healthy Is Your Customer Base?

How Healthy Is Your Customer Base?

A focus on customer retention is critical in your plan for sustainable growth. Customers are a business’s most important asset, especially for start-ups, ... »

Oops: Big Data Baffles Most Marketers

Oops: Big Data Baffles Most Marketers

Now more than ever before businesses have tons of data on what customers want. Too bad they don’t have a clue what to do with it. Compiling massive sets o... »

5 Brilliant Marketing Tricks

5 Brilliant Marketing Tricks

Give your online marketing strategy a boost–without spending hours on social media. Check out these five tactics you’ve probably never tried. ItR... »

Be More Than a Good Listener: 4 Tips for Stellar Customer Service

Be More Than a Good Listener: 4 Tips for Stellar Customer Service

The key to outstanding customer service? Don’t just listen–take action, says White House Black Market president Donna Noce. The key to outstanding c... »

How Virgin Atlantic’s Marketing Nails It

How Virgin Atlantic’s Marketing Nails It

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. I’m on a new customer experience journey at m... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we helpe... »

4 Ways to Keep Online Shoppers Coming Back for More

4 Ways to Keep Online Shoppers Coming Back for More

Expert Lars Albright says rewards are the key to getting your customers hooked. Check out why. Every time a customer goes online, she must wade through all sort... »

How to Prospect for New Customers

How to Prospect for New Customers

A step-by-step approach for building up your sales pipeline. For most companies, the ability to find potential customers is the difference between growth and ba... »

4 Ways to Market with Online Photos

4 Ways to Market with Online Photos

Here’s the skinny on new services that make it easier to use images to promote your brand online. Online photos represent a great marketing opportunity. B... »

Seth Godin: 5 Ways to Grow Your Market

Seth Godin: 5 Ways to Grow Your Market

The world’s top marketing guru explains how to innovate your sales and marketing. Bestselling author Seth Godin A few years ago, I heard marketing uber-gu... »

3 Super-Cheap Marketing Tactics

3 Super-Cheap Marketing Tactics

There’s no longer any excuse for letting your marketing slide. As an entrepreneur running a bootstrapped company, marketing is not likely at the top of yo... »

How to Tell a Great Story

How to Tell a Great Story

Use this seven-step process to develop and tell a business anecdote that will you help close the deal. There are few sales tools more powerful than stories, if ... »

No. 1 Marketing Mistake You’re Making

No. 1 Marketing Mistake You’re Making

Marketers need to inject a bit of this into their efforts to catch the most customers. When a company isn’t catching enough fish (especially in a tough ec... »

7 Rules of Brilliant Marketing

7 Rules of Brilliant Marketing

  These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career. If you think marketing is al... »

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