marketing basics

10 Ways to Make Email Better

10 Ways to Make Email Better

  Hate managing email? This list of tricks can help. I have nearly 21,000 email messages in my inbox. I don’t file, archive, or delete anything. Thin... »

How to Create a Killer E-mail Newsletter

How to Create a Killer E-mail Newsletter

  Nine tips for designing an e-mail newsletter that won’t have customers reaching for the Unsubscribe button As a marketing tool, the e-mail newslett... »

Inbound Marketing: How to Make It More Effective

Inbound Marketing: How to Make It More Effective

  With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you&... »

11 Ideas for Cool Giveaways

11 Ideas for Cool Giveaways

  The Young Entrepreneur Council asked 11 successful young entrepreneurs for their best (and least obvious!) examples of giveaways or swag are actually wor... »

Case Study: Delta Market Research

Case Study: Delta Market Research

  Scam artists hijacked the company’s name to run a check-cashing scheme. So it decided to fight back. The Backstory Delta Market Research has never ... »

Get Inside Your Customers’ Heads: 3 Ways

Get Inside Your Customers’ Heads: 3 Ways

  Find new ways to mine the most important insights to improve the customer experience. Understanding your customers is the universal rule for entrepreneur... »

The Makings of a Great Start-up Name: 6 Tips

The Makings of a Great Start-up Name: 6 Tips

  What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business n... »

Never Sacrifice Values for Growth

Never Sacrifice Values for Growth

  “The execution of my duties will be swift and violent when required, yet guided by the very principles that I serve to defend.” — The Navy SEAL Cre... »

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