marketing

Want Better Salespeople? Do These 5 Things

Want Better Salespeople? Do These 5 Things

Sales team not up to snuff? Maybe it’s time to reexamine your leadership style. Managing a sales team can be tricky. You may not realize it, but the way y... »

How to Find the Customers Who Appreciate You

How to Find the Customers Who Appreciate You

Often the fastest road to growth is to uncover whose needs aren’t being met–and work like crazy to meet them. For its first 40 years, Marlin Steel W... »

How to Sell with Confidence

How to Sell with Confidence

The key to sales success is belief in yourself and what you have to offer. Here’s how to cultivate it. You might know everything about your product, your ... »

2 Sentences That Engage Customers

2 Sentences That Engage Customers

To get customers interested in what you’re selling, make your sales message about your customers. You’re excited about your company, right? You̵... »

One Simple Metric You Need to Determine Marketing ROI

One Simple Metric You Need to Determine Marketing ROI

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. When I was a consultant at McKinsey, we helpe... »

15 Simple Truths About Selling

15 Simple Truths About Selling

Simple wisdom about selling from some surprising (and not so surprising) sources. Over the years, I’ve kept a notebook of memorable sayings and remarks ab... »

What a Great Homepage Does to Hook Customers

What a Great Homepage Does to Hook Customers

You have only have a few seconds to grab their attention, so stop being boring and start being useful, says AM Venture’s Patrick Wood. The average human&#... »

YouTube Subscriptions: New Revenue Stream for Your Brand?

YouTube Subscriptions: New Revenue Stream for Your Brand?

The world’s biggest video site will start charging viewers to watch some premium content. Here’s what it could mean for your business. For some cont... »

4 Ways to Keep Online Shoppers Coming Back for More

4 Ways to Keep Online Shoppers Coming Back for More

Expert Lars Albright says rewards are the key to getting your customers hooked. Check out why. Every time a customer goes online, she must wade through all sort... »

Just Be Real: 8 Tips to Sell More Effectively

Just Be Real: 8 Tips to Sell More Effectively

You’re not in an infomercial, so stop acting that way on sales calls. Here’s a better approach. When was the last time someone shouted “buy, b... »

How to Prospect for New Customers

How to Prospect for New Customers

A step-by-step approach for building up your sales pipeline. For most companies, the ability to find potential customers is the difference between growth and ba... »

The Real Truth About Sales Process

The Real Truth About Sales Process

Sales process is not about how you sell but how the customer buys. Every company needs a sales process, right? Well, sort of. The sales process inside most firm... »

Jon Oringer Says Shutterstock Can Sell Whatever it Wants

Jon Oringer Says Shutterstock Can Sell Whatever it Wants

Like many entrepreneurs, Jon Oringer, founder and CEO of¬†Shutterstock, became a businessman out of necessity. He began his professional life in math and compute... »

On Social Media? Get Real or Die

On Social Media? Get Real or Die

For companies on social media, brand trust is the new economic currency. Fake it at your own peril. The topic of authenticity in today’s social media age ... »

4 Ways to Market with Online Photos

4 Ways to Market with Online Photos

Here’s the skinny on new services that make it easier to use images to promote your brand online. Online photos represent a great marketing opportunity. B... »

Seth Godin: 5 Ways to Grow Your Market

Seth Godin: 5 Ways to Grow Your Market

The world’s top marketing guru explains how to innovate your sales and marketing. Bestselling author Seth Godin A few years ago, I heard marketing uber-gu... »

14 Ways to Qualify a Sales Lead

14 Ways to Qualify a Sales Lead

These simple questions help you figure out whether you’re talking with a real customer or a lookee-loo. During your first conversation with a prospective ... »

3 Super-Cheap Marketing Tactics

3 Super-Cheap Marketing Tactics

There’s no longer any excuse for letting your marketing slide. As an entrepreneur running a bootstrapped company, marketing is not likely at the top of yo... »

3 Reasons Most Presentations Fail

3 Reasons Most Presentations Fail

Make your sales presentations more compelling and interesting. When sales presentations and pitches fail, it’s almost always because the presenter made on... »

Email Marketing: 6 Tricks for Better Results

Email Marketing: 6 Tricks for Better Results

Email can be boring or annoying, and it certainly is not the new kid on the block. But as a consistent revenue driver with an unmatched ROI, it can be a boon to... »

Lies Customers Tell That Will Help You Sell

Lies Customers Tell That Will Help You Sell

Customers lie because they secretly hope that you’ll sell them something. Customers are human, which means that they sometimes bend the truth. Here are th... »

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