Are App Developers Enabled Enough in the Internet of Things Era?

Are App Developers Enabled Enough in the Internet of Things Era?

“The world of smart devices is dazzling, the potential is there but what’s holding us back isn’t technology but our ability to know what to do with it.” – Scott Jenson At the time of this writing, this article titled “50 things you didn’t know your i...

How to Design Banner Ads that People Actually Want to Click

How to Design Banner Ads that People Actually Want to Click

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to flash sales. Recently, the proliferation of behavior...

Mind Reading 101: The 10 Questions You Need to Ask Your Team Every Week

Mind Reading 101: The 10 Questions You Need to Ask Your Team Every Week

I am not a mind reader, but I’ve tried playing one at work. I think we all have. I used to imagine that I could peer into the silent void of a discussion with an employee and their thoughts and feelings would magically pop in my head. It never happened. We are in the feedback business. Through running my company, 15Five, on our own product, I have ...

Why 2014 Will Be a Tough Year for First-Time Tech Entrepreneurs in Europe

Why 2014 Will Be a Tough Year for First-Time Tech Entrepreneurs in Europe

The last twelve months have been very good to the European tech scene. Berlin has been at the epicentre of a tech wave on continental Europe that has led investors, entrepreneurs and the tech savvy to flock to ‘Silicon Allee’. London has more than ma...

How to Optimize and Properly Use Images in Marketing Emails

How to Optimize and Properly Use Images in Marketing Emails

Optimizing images in emails for your intended audience: so seemingly-straightforward, but oftentimes elusive. What gives? How do you get noticed among a sea of unreads in an anyone’s inbox? Here are some super-effective ways to get your audience to s...